Marketing is no longer just about brand awareness—it’s about delivering measurable revenue growth. Marketing teams are under increasing pressure to demonstrate the tangible impact of their efforts, proving their worth through data, strategy, and ROI-driven campaigns.

Influencer marketing has come a long way. What started as a way for brands to tap into large followings has matured into a sophisticated strategy centred on authenticity and user-generated content (UGC). Today, successful influencer marketing isn’t about vanity metrics—it’s about building real connections and trust with audiences.

Marketing is no longer based on guesswork—it’s driven by data. Businesses that leverage data to understand customer behaviour and optimise campaigns are seeing stronger engagement, better ROI, and long-term success.

Customer Experience (CX) is no longer just a buzzword—it’s the driving force behind successful brands. As a marketer, I’ve seen first-hand how businesses that prioritise a quality customer experience through engagement, messaging, and tailored offers not only attract customers but also retain them.

Artificial intelligence (AI) is changing marketing, and I’m fascinated by how it’s helping marketers work smarter, not harder. As someone who’s seen the industry change over the years, I’m embracing the benefits AI offers—but I’m also a firm believer that it’s no substitute for the creativity, strategy, and human connection that make marketing truly impactful.

As we dive into 2025, the digital advertising landscape continues to evolve at an incredible pace. Pay-per-click (PPC) advertising remains one of the most effective tools for driving traffic, generating leads, and boosting sales. However, with increasing competition and new trends, it’s essential to refine your strategy to stay ahead.

When I started Jayne Kennedy Marketing, one of the first things I realised was that I was my brand. The essence of who I am, my values, and my experience all intertwine to form the foundation of my business. Personal branding isn’t just about logos and websites; it’s about creating a genuine, authentic connection between yourself and your audience.

From raising funds to engaging with diverse stakeholders, the need for effective communication has never been more important. However, many charities operate on tight budgets, making it difficult to hire a full-time marketing team. That’s where freelance marketing support becomes invaluable.

Are you struggling to grow your business? Unsure how to boost your online presence or attract new customers? I’m Jayne Kennedy, a freelance marketing specialist with years of experience helping businesses overcome their marketing challenges. Below are the top 5 marketing issues I frequently solve for clients like you – and how I can help.

Are you looking for marketing support but aren’t sure where to start? I’m Jayne Kennedy, a freelance marketing specialist based in the UK, and I’m here to answer the questions you may have about marketing and how a freelancer like me can help take your business to the next level.

If you're running Search or Performance Max (PMax) campaigns in Google Ads, there’s a new change coming your way that could impact where your ads show up. Starting in October, new Google Ads accounts will automatically be opted out of serving ads on Parked Domains.

Today I want to discuss a groundbreaking update from Google that’s set to revolutionise how businesses connect with their customers. Recently, Google announced the integration of social media posts into Google Business Profiles. This development is a significant shift in how businesses can leverage their online presence to engage with their audience more effectively.

Marketing isn't just about flashy ads or catchy slogans; it's about understanding the unique needs of each business and crafting strategies that resonate with their audience. For me, Wirral isn’t just a place on the map; it’s home, and has been since I was born (except for a few years at University in Manchester). I have a deep appreciation and knowledge of the local culture, businesses, and the vibrant community that makes Wirral special.

As someone who lives and breathes social media, I've seen firsthand how the landscape has shifted and transformed before our very eyes. From new features and algorithms to changing consumer behaviours, it's been a whirlwind of innovation and adaptation.

In the intricate world of business, I can't help but marvel at the romance that blossoms between marketing strategies and the success of enterprises. As we celebrate the season of love, I delve into the heartwarming connection between businesses and the cupid of commerce – marketing.

As an experienced marketer, I've witnessed firsthand the dynamic and ever-evolving nature of the business landscape. In this fast-paced world, where trends come and go like the wind, one constant remains the North Star for any successful marketing endeavour: brand guidelines.

I’m proud to say I am a seasoned professional with a proven track record in social media advertising. With years of experience in navigating the intricacies of various platforms, I understand the dynamic nature of online marketing. Whether you're a startup or an established brand, my expertise ensures tailored strategies that resonate with your target audience.

In today's fast-paced and interconnected business landscape, effective internal communication is critical for the success of any organisation. Clear and streamlined communication channels within a company foster collaboration, enhance employee engagement, and drive organisational alignment.

In today's fast-paced world, where content is king and attention spans are dwindling, the art of crafting compelling and effective written communication has become more crucial than ever. Whether it's an engaging marketing campaign, an informative blog post, or a persuasive sales pitch, the power of words can make or break your message.

PR remains a vital tool in shaping public perception, managing crises, and building long-term relationships. In this article, I explore the evolving role of PR in the age of influence and argue that it remains an indispensable component of any successful communication strategy.