The Power of Freelance Marketing Support for Charities
In today’s digital world, charities face increasing challenges in getting their message out. From raising funds to engaging with diverse stakeholders, the need for effective communication has never been more important. However, many charities operate on tight budgets, making it difficult to hire a full-time marketing team. That’s where freelance marketing support becomes invaluable.
1. Cost-Effective Expertise One of the greatest advantages of freelance marketing is its cost-effectiveness. Hiring a full-time marketing team can be expensive, especially for smaller charities. With freelance support, you can access expert knowledge and skills on an as-needed basis, without the financial burden of long-term contracts or additional overhead costs. This allows you to maximise your marketing efforts within your budget.
2. Flexibility to Meet Changing Needs Charities often have varying marketing needs depending on the season or upcoming projects. Freelancers offer the flexibility to scale marketing efforts up or down as needed. For instance, during a large fundraising event or awareness campaign, you can bring in extra marketing support. I’ve had the pleasure of assisting charities like Wirral Hospice St John’s and Positive Futures Liverpool in times when they needed short-term, high-impact marketing for specific events or fundraising initiatives.
3. Access to Specialised Skills Freelancers bring a wealth of specialised skills that can be tailored to your charity’s needs, whether it's social media management, content creation, SEO, or email marketing. I’ve worked with organisations like Bulky Bob’s and the FRC Group, helping them engage more effectively with businesses and members through targeted marketing strategies.
4. Fresh Perspective for Engaging Your Audience Sometimes, a fresh pair of eyes can breathe new life into a charity’s messaging. Freelancers often come from diverse backgrounds and industries, bringing fresh insights to help refine your marketing strategy. For example, my work with the Lily Mae Foundation helped them better engage the public with compelling storytelling and social media campaigns, creating a stronger connection with their audience.
5. Quick Turnaround and Agility Freelancers are known for their ability to work on tight deadlines and deliver results quickly. If your charity needs a new fundraising campaign, website update, or marketing material in a hurry, freelance support can be the perfect solution. I’ve provided quick-turnaround marketing solutions for charities such as the Association of Chairs, ensuring that their communications to Chairs and members were timely and effective, and the website and PPC campaigns were optimised to deliver results free of charge through Google and Bing’s free advertising budgets for charities.
6. Free Up Your Team for the Core Mission Marketing can often take up a lot of time and resources, which can pull attention away from your charity’s core mission. By bringing in a freelance marketer, your internal team can stay focused on what they do best—serving your cause. While your team focuses on making an impact, freelancers like myself can handle the marketing strategy, helping you engage with the general public or funders, as I’ve done for organizations like Wirral Hospice St John’s and Positive Futures Liverpool.
7. Building a Long-Term Marketing Strategy Freelancers can also help shape your long-term marketing strategy. While some projects may be short-term, the impact can last for years. I’ve worked closely with charities like Bulky Bob’s and the Lily Mae Foundation to develop marketing strategies that continue to drive engagement, awareness, and donations long after the initial campaign ends.
In addition to my freelance work, I am also a proud trustee for Stick 'n' Step, a charity that supports children and young people with cerebral palsy. As the lead for marketing and communications, I work closely with the team to develop strategies that raise awareness about the incredible work the charity does. From managing public relations efforts to crafting impactful campaigns, my goal is to ensure Stick 'n' Step’s message reaches the right audiences, enabling us to build lasting connections with supporters, funders, and the wider community. This hands-on experience gives me a deep understanding of the unique challenges that charities face, and it fuels my passion for helping other organisations make a greater impact through effective marketing.
At Jayne Kennedy Marketing, I’m proud to have supported charities like Positive Futures Liverpool, Lily Mae Foundation, Bulky Bob’s and FRC Group, Wirral Hospice St John’s, and the Association of Chairs in their efforts to connect with individuals, businesses, Chairs, members, funders, and the general public. If your charity is looking for personalised, effective marketing support, I’d love to help you take your outreach to the next level.
