Important Update: Parked Domains and Google Ads – What You Need to Know!
Hi! Just another quick update from me to you about Google’s latest changes…
If you're running Search or Performance Max (PMax) campaigns in Google Ads, there’s a new change coming your way that could impact where your ads show up. Starting in October, new Google Ads accounts will automatically be opted out of serving ads on Parked Domains.
Now, I know what you might be thinking: What are Parked Domains, and why does this matter?
What are Parked Domains?
A Parked Domain is a domain that’s been registered but doesn’t currently host any active content. You’ve probably seen them before – a webpage that’s nothing but ads, with little or no real information. Historically, some advertisers have run their ads on these domains, but it’s not always the most effective place to find your target audience.
So, What’s Changing?
Google is streamlining things with this new update. When you create a new Google Ads account, your Search and PMax campaigns won’t show up on Parked Domains by default. This means your ads are more likely to be seen in places where there’s active content and engaged users. It’s a positive move for most advertisers, especially if you’re looking for more value from your ad placements.
If for any reason you do want your ads to appear on Parked Domains (maybe for a niche audience or a specific strategy), don’t worry! You can easily opt back in by heading to your account's Content Suitability settings and making the change there.
Why This Matters for Your Campaigns
For many businesses, this update is a win. It helps you avoid spending ad dollars in places where users might not be actively searching for what you offer. By focusing on more relevant platforms, you're likely to see better returns on your ad spend. Plus, fewer ads in places like Parked Domains means your brand will be seen in higher-quality spaces online.
Quick Tips for Navigating the Change
New Accounts: If you're setting up a new Google Ads account, remember that the opt-out happens automatically, so you don’t need to do anything unless you want to opt in.
Existing Accounts: This update affects new accounts, so if you’ve got an existing account, your settings remain the same. But it’s worth checking your Content Suitability settings anyway to ensure they align with your goals.
Keep an Eye on Performance: As always, monitor your campaign performance after any update. You may see improvements as your ads are shown in more relevant spaces!
That’s it for today’s update. If you have any questions or need help navigating these changes in Google Ads, feel free to reach out. I’m here to help make your marketing efforts smoother and more effective.
Happy advertising!
— Jayne
If you like what you’ve read and are ready for an informal chat about your marketing and how I can support you…
