The benefit of a joined up marketing plan

As your business is formed you have a million and one things to do logistically, but if you don’t get your marketing approach aligned to your plans, you won’t maximise the potential impact when you launch your new business. Dipping in here and there with a bit of social media, and occasional website updates, isn’t enough. Jayne Kennedy has over 18 years’ experience in helping businesses communicate with the right people, in the right way, at the right time. This all helps to raise awareness amongst your target audience, and ultimately drive interest and revenue.

Once your business is up and running it’s not enough to let things simply tick over, customer loyalty is not what it used to be, and ongoing marketing campaigns ensure your brand is at the front of your customer’s mind when it comes to any future purchasing decisions they may face.

Creating a positive brand image makes your customers feel part of your brand. They hear good news stories, examples of others who have worked with you, how you’re doing your bit to not only look after them as customers, but also support the local community and environment by giving a little something back.

Once your brand has a personality, which I can help you create, it becomes a lot easier to commercialise your engaged followers, previous and potentially customers alike, to spend more with you, and ONLY with you, hence the benefit of a joined up marketing approach.