Marketing Top Tips - PR

Lots of the junior marketers I work with ask for my 'Top Tips' so I thought I'd start sharing a few of them in a series of updates on here.

PR Tip

Having worked on the publishing as well as the marketing side of businesses, one of the first lessons I learnt was in the form of a marketer contacting the publication I worked for saying:

"My client is so disappointed not to have been quoted in your magazine article after spending almost an hour chatting to you on the phone about the topic."

The lesson learnt here is:

- Your client didn't say anything which was particularly newsworthy, interesting or surprising

- Your client was too vague and didn't express points clearly or concisely, meaning paraphrasing would have taken too long

- Your client had no evidence to back up their claims or statements

- Other interviewees were just more newsworthy or interesting

When talking to the press and developing content, put yourself in the journalist's shoes. Will their editor think this is powerful, interesting or newsworthy enough to engage that particular publication's reader base. If the answer is no, work on your copy until it is, or save it for a piece of news which will actually 'make it' past the points above.

If you have a junior marketer in-house who could benefit from some coaching, mentoring, strategy support or marketing planning assistance, drop me a line.

#marketing #toptips #pr #marketingmentor #marketingtraining