2023, WHAT A START!
Well, here’s a quick round up things so far this year!
I was delighted to have been invited as Fellow of the Chartered Institute of Marketing, to reflect my experience and seniority in the marketing world. Yey me! Can now put even more fancy-pants letters after my name - FCIM don’t you know! Check out the certificate too!
Launched a new website for the amazing Purple Carrot as well as introducing a brand new loyalty card programme to encourage greater spend and repeat custom, all following them winning the Merseyside Independent Business Award for Retailer of the Year, and appearing on the radio as a result! Give them a follow or sign up to their newsletter here: https://www.purplecarrotliverpool.co.uk/
Upgraded and re-launched a brand new website as well as continuing with all marketing work for the truly amazing Positive Futures charity. Check it out here! Also helped the PR campaign around the fantastic achievement they had with their first children’s home achieving a Good Ofsted report on their first inspection!
Launched a brand new website for Fresh Start Waste as well as continuing with all marketing support, and mentoring, training and supporting a newly created Marketing Apprenticeship role - which I’m loving! https://www.fswaste.co.uk/
Developed a #CareersWeek campaign for Worldweaver and supported them with client TCFM in providing a full research, marketing strategy and plan, included how it would be best resourced and the budget. Also worked with Worldweaver on their own profile raising and marketing efforts. I also wrote an entire training plan for marketers fresh out of uni and new into a marketing career, which Worldweaver now deliver.
Worked with the truly fantastic Lily Mae Foundation, a charity which supports families suffering the loss of a baby. Developed a marketing campaign plan, assisted in training, mentoring and coaching their in-house junior marketer in Google Ads, websites, SEO and all things marketing. Their new website is currently in development too and will hopefully launch in May!
Continued to work with Key Enviro Solutions, Nerve Injury Clinic and Spectrum Recycling on all of their websites and social media campaigns.
Supported Crisis the homeless charity as a volunteer and continued in my role as Trustee of Stick n Step who use conductive education to support children with cerebral palsy.
Worked with Kimpton to launch their 60th year as well as their amazing sustainability and social value initiatives on social media and to the press, and supported the launch of their brand new website https://www.kimpton.co.uk/
Worked with Association of Chairs to support their marketing strategy including membership recruitment campaigns and the development of their Google and Microsoft Ads campaigns as well as the development of their Marketing Lifecycle and accompanying plan. https://www.associationofchairs.org.uk/
Was thrilled to have been shortlisted as a finalist in the North West Federation of Small Businesses Self employed/Freelancer of the year!
And on a personal note…
I celebrated my wonderful mum’s 70th birthday…
Had great fun on ‘Snow day!…
