Sustainable business practices and marketing

The current variety of new or accelerated trends – like sustainability or wellness – mean the marketing message your brand portrays is not now always about the product itself, but about the ethics of the brand selling the product or service. It’s crucial business owners fully understand these trends and utilise them as part of their overall marketing strategy.

There is a huge amount of education in the wider world now about the world, our environment and how as individuals, all our actions, purchases and decisions can impact upon our environment. With the COP26 summit upon us, the climate and environment are becoming even more prevalent in the minds of all those businesses and brands are looking to sell to.

The pandemic has changed certain behaviours and attitudes. Businesses need to figure out what their customers need before they need it, but also keep up with any changing trends so their brand is not left behind.

Things to consider:

-          Travel

-          Sustainable supply chain

-          Measuring carbon impact, reducing and offsetting

-          Work from home

-          Energy use

-          Positive impact – tree planting, litter picking, charitable support

-          NUP (no unnecessary purchases)

Working with a great marketing consultant who has a background in taking brands to a new level through adopting sustainable business practices and ensuring the customer base is aware of this (like me!), is the way to ensure continued growth, and what’s more allowing you to sleep soundly at night knowing you’ve done your bit for the environment as well as securing growth of your business.

If you’d like to know more about sustainability as part of your marketing messaging and approaches your business can take to minimise your environmental impact to boot, drop me a line for a quick 30-minute call!